The LAWCHEK® Bulletin
April 1999 | Vol. 2, Issue 4

RULES OF PROFESSIONAL CONDUCT RELATING TO INTERNET ADVERTISING

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CEDAR RAPIDS, IA  LAWCHEK® has evaluated State Bar Associations and the American Bar Association to determine which Associations have adopted new Advertising Rules that address Internet Advertising.  We've included links to Bar Association Homepages and reviews of each Bar Association policy regarding Internet Advertising.

Out of the 50 State Bar Associations, forty-eight do not possess Advertising Rules specific to the Internet and two (Minnesota and Texas) do feature Advertising Rules that pertain to the Internet exclusively.  The American Bar Association has not yet issued any Ethics Opinions or adopted any new Rules that affect Advertising on the Internet.  The Supreme Court adopted new Adverting Rules presented by the American Bar Association on March 11, 1999 that directly affect Internet Advertising.  To view these new Rules, see 7.2 and 7.3.  All of the Bar Associations do stress that the existing Rules regarding Advertising in general are applicable to Internet Advertising.

Forty-one states have adopted the Model Rules established by the American Bar Association. Every one of these states possess some aspects of the Requirements in the Model Rules, however, not many have adopted the complete provisions precisely.  Ethics Opinions addressing Internet Advertising have been issued by the following states: Alabama, Arizona, Illinois, Michigan, North Carolina, Tennessee and Utah.  To view a summary of each State Bar Association

Below are the results of our evaluation. If you wish to visit a Bar Association, click on the BAR ASSOCIATIONS header and you will be directed to LAWS ONLINE™ where you can select the Bar Association you are seeking. If you would like to access the review of a particular Bar Association, click on the appropriate Bar Association name. Bar Association links and reviews are provided courtesy of LAWCHEK®.

 

BAR ASSOCIATIONS

ABA . ALABAMA . ALASKA . ARIZONAARKANSAS . CALIFORNIA . COLORADO .  CONNECTICUT . DELAWARE . FLORIDA . GEORGIA . HAWAII . IDAHO . ILLINOIS . INDIANA . IOWA . KANSAS . KENTUCKYLOUISIANA . MAINE . MARYLANDMASSACHUSETTS . MICHIGAN . MINNESOTAMISSISSIPPI . MISSOURI . MONTANA . NEBRASKA NEVADA . NEW HAMPSHIRE . NEW JERSEY . NEW MEXICO . NEW YORK NORTH CAROLINA . NORTH DAKOTA . OHIOOKLAHOMA . OREGON PENNSYLVANIA .  RHODE ISLAND . SOUTH CAROLINA . SOUTH DAKOTA . TENNESSEE . TEXAS . UTAH .   VERMONT . VIRGINIA WASHINGTON . WEST VIRGINIA . WISCONSIN . WYOMING

American Bar Association
 
A White Paper presented for the purpose of discussion by the American Bar Association Commission on Advertising was made available in July of 1998.  To read the White Paper, A Re-Examination of the ABA Model Rules of Professional Conduct Pertaining to Client Development in Light of Emerging Technologies, Click Here.

Alabama


The Alabama Bar Association is in the process of establishing and adopting Advertising Rules that pertain to the Internet exclusively.  At this time, a proposal has been submitted but not approved by the Board or the Supreme Court.  Alabama has announced an Ethics Opinion, RO-96-07, that addresses the issue.  Click Here to read this Opinion.  Alabama State Bar members may obtain copies of formal Ethics Opinions by calling (334)-269-1515 or 1-800-354-6154, extention 207.

Alaska

The Alaska Bar Association does not impose any Rules specific to Internet Advertising.  Alaska's Rule 7.2 of Professional Conduct applies to all forms of Advertising.  To access Rule 7.2 or Ethics Opinions, Click Here.

Arizona

The Arizona Bar Association follows the Model Rules of Professional Conduct and has not adopted any Internet specific amendments to the Rules. The Arizona Bar has confirmed in Ethics Opinion 97-04 that the Ethical Rules apply to attorney Internet communications. To read this Opinion, Click Here.

Arkansas

The Arkansas Bar Association states that there are no Advisory Opinions or specific Rules exclusive to Internet Advertising.  The General Advertising Rules, however, apply to all forms of Advertising and can be located by Clicking Here.

California

Information regarding Internet Advertising is not yet available from the California Bar Association. To view California General Advertising Rules or Ethics Opinions, Click Here
.

Colorado

The Colorado Bar Association has not adopted any new Rules that would directly address Internet Advertising.  In regard to General Advertising Rules, 103 Ethics Opinions can be found on their site by selecting Formal Ethics Opinions and keying USERNAME: 965034 and PASSWORD: Guest. 
Click Here to access the Colorado State Bar Homepage.

Connecticut

Information regarding Internet Advertising is not yet available from the Connecticut Bar Association.  To view Connecticut General Advertising Rules or Ethics Opinions, Click Here
.

Delaware

The Delaware Bar Association has not, as of yet, implemented any new Rules that would specifically address Internet Advertising.  To access General Advertising Rules, Click Here.

Florida

The Florida Bar Association has not implemented any new Rules pertaining to Internet Advertising, however, there are proposals pending before the Florida Supreme Court.   There does exist an Internet Guideline issued by the Advertising Committee and this can be accessed on the Florida State Bar Homepage.  Choose Members Service from the Homepage menu, then select Ethics Opinions and Advertising Regulations or Click Here.

Georgia

The Georgia Bar Association has not implemented any Advertising Rules specific to the Internet.  To access General Advertising Rules on the Georgia State Bar Homepage, select Bar Handbook, Rules & Regulations, Part Four Discipline, and 4102 D. or Click Here.

Hawaii

The Hawaii Bar Association has not issued any Ethics Opinions or adopted any Rules regarding Internet Advertising.  If you would like to review the General Advertising Rules or the ODC Opinion, Click Here.

Idaho

The Idaho Bar Association does not have any Ethics Opinions or Rules addressing Internet Advertising specifically.  To view the General Advertising Rules, Click Here.

Illinois

The Illinois Bar Association does not mandate special Advertising Rules pertaining to the Internet, however, the same guidelines relative to General Advertising apply to the Internet.  To receive a copy of the General Advertising Rules for the Illinois Bar Association, call (800) 252- 8908 (toll-free in IL) or (217) 525-1760.   The Illinois State Bar Homepage also publishes the General Advertising Rules on their Internet site and can be accessed by Clicking Here.

Indiana

The Indiana Bar Association has not employed new Rules associated with Advertising on the Internet.  The General Rules of Advertising apply.  To view the General Advertising Rules, Click Here.

Iowa

The Iowa Bar Association states that General Advertising Rules are applicable to Internet Advertising Guidelines.  To review Iowa State Bar General Advertising Rules 2-101, 2-102 and 2-105, Click Here.

Kansas

The Kansas Bar Association has implemented no new Advertising Rules that would affect the Internet directly, however, the Supreme Court has adopted new Adverting Rules by the American Bar Association that do impact the Internet directly and these Guidelines are applicable to Internet Advertising in Kansas.  To view the new Rules, 7.2 and 7.3, Click Here.  You must be a subscriber to peruse General Advertising Rules on the Kansas State Bar Homepage.

Kentucky

The Kentucky Bar Association has not updated the General Advertising Rules to include the Internet at this time.  The Kentucky Attorney Advertising Commission is of the opinion that Advertising of any form on the Internet should contain the statement "THIS IS AN ADVERTISEMENT" in capital letters and that the Advertisement should be submitted to the Commission prior to posting on the Internet.  To view General Advertising Rules, Click Here.

Louisiana

Information regarding Internet Advertising is not yet available from the Louisiana Bar Association. To view Louisiana General Advertising Rules or Ethics Opinions,
Click Here.

Maine

Information regarding Internet Advertising is not yet available from the Maine Bar Association.  To view Maine General Advertising Rules or Ethics Opinions,
Click Here.

Maryland

Information regarding Internet Advertising is not yet available from the Maryland Bar Association.  To view Maryland General Advertising Rules or Ethics Opinions,
Click Here.

Massachusetts

The Massachusetts Bar Association hasn't adopted any Rules pertaining to Internet Advertising exclusively.  To read Opinion 98-2 Re: Internet Bar Directory, Click Here
.

Michigan

The Michigan Bar Association has not adopted specific Ethics Rules regarding Internet Advertising.  The General Advertising Rules apply indirectly to Internet Advertising.   The Michigan Bar Association has issued Ethics Opinion RI-276, which addresses Advertising on the Internet.  Visit the Michigan State Bar Homepage to review this Opinion or the General Advertising Rules.  Click on the Ethics button found on the Homepage then choose Rules of Professional Conduct.  You may also go to the Numerical Index for Ethics Opinions and select RI-276
or you may Click Here.

Minnesota

The Minnesota Bar Association has implemented one new Rule regarding Internet Advertising.   To view this Rule or to read the General Advertising Rules,
Click Here.

Mississippi

The Mississippi Bar Association does not impose Advertising Rules that pertain to the Internet exclusively, however, the General Advertising Rules do apply.  Click Here to access these Rules. 

Missouri

Information regarding Internet Advertising is not yet available from the Missouri Bar Association.  To view Missouri General Advertising Rules or Ethics Opinions,
Click Here.

Montana

The Montana Bar Association reports no additions to the General Advertising Rules that would pertain to the Internet exclusively.  The Montana State Bar follows the American Bar Association Model Rules on Advertising in general and those Rules would apply to the Internet.  To read the General Advertising Rules, Click Here.

Nebraska

The Nebraska Bar Association's Code of Professional Responsibility does not have specific Rules regarding Advertising on the Internet.  The Nebraska Bar Association Advisory Committee has determined that the General Advertising Rules are sufficient.  The Code of Professional Responsibility and the Advisory Opinions are available on the Nebraska State Bar Homepage.  Click Here to see Nebraska Rules and Opinions.

Nevada

The Nevada Bar Association has not established any Advertising Rules specific to the Internet.  The General Advertising Rules are applicable to Internet Advertising and can be found by
Clicking Here.

New Hampshire

The New Hampshire Bar Association has established Ethics Opinions but no Rules regarding Adverting on the Internet.  To view the Ethics Opinions relating to the Internet and to access the General Advertising Rules, Click Here.

New Jersey

The New Jersey Bar Association has not submitted any new Rules regarding Internet Advertising.  To obtain General Advertising Rules, Click Here.

New Mexico

Information regarding Internet Advertising is not yet available from the New Mexico Bar Association.  To view New Mexico General Advertising Rules or Ethics Opinions, Click Here
.

New York

The New York Bar Association does not have Ethics Rules that pertain to Internet Advertising exclusively, however, they have issued an Ethics Opinion on the subject.   Opinion 709 may be found on the New York State Bar Homepage under the option "Ethics."  To access the New York State Bar Homepage, Click Here.

North Carolina

The North Carolina Bar Association has issued two Ethics Opinions that address Advertising on the Internet.  To view these Opinions (RPC 239 and RPC 241), Click Here.

North Dakota

Information regarding Internet Advertising is not yet available from the North Dakota Bar Association.  To view Rules or Opinions, Click Here.

Ohio

The Ohio Bar Association has not developed any new Rules pertaining to Internet Advertising.  If they do, they will work with the Supreme Court to pass the proposal as a General Rule.  To access General Advertising Rules
, Click Here.

Oklahoma

The Oklahoma Bar Association requires that any Internet Advertising be in compliance with General Advertising Rules.  As for Rules that reflect upon the Internet completely, none have been implemented.  To view Oklahoma General Advertising Rules or Ethics Opinions, Click Here.

Oregon

The Oregon Bar Association does not, in practice and policy, allow Internet Advertising at this time.  As far as new Rules that would address the Internet, the Oregon Bar Association is in the discussion phase.  To peruse General Advertising Rules,
Click Here.

Pennsylvania

The Pennsylvania Bar Association has issued three Ethics Opinions regarding Internet Advertising.   If you would like to review these Opinions, go to the Pennsylvania State Bar Homepage by Clicking Here.  General Advertising Rules can be found online as well.

Rhode Island

The Rhode Island Bar Association does not implement any specific Internet Advertising Rules.  Internet Advertising falls under the General Advertising Rules of the Rhode Island Bar Association.  The Rhode Island State Bar is in the process of posting the Rules of Professional Conduct on their Homepage.  Click Here
to visit the Rhode Island State Bar Homepage.

South Carolina

Information regarding Internet Advertising is not yet available from the South Carolina Bar Association.  To view South Carolina General Advertising Rules or Ethics Opinions,
Click Here.

South Dakota

The South Dakota Bar Association is in the process of developing a proposal for Internet Advertising Rules, however, the project is a year away from being submitted as a Rule.  To review 7.1 and 7.2 General Advertising Rules, Click Here.

Tennessee

Information regarding Internet Advertising is not yet available from the Tennessee Bar Association.  To view Tennessee General Advertising Rules or Ethics Opinions,  
Click Here.

Texas

The Texas Bar Association has adopted a new Rule pertaining directly to Internet Advertising.  To access the Rule, go to the Texas State Bar Homepage, choose Attorney Information, then select Advertising Review and click on Interpretive Comments #17 or
Click Here.

Utah

The Utah Bar Association has not adopted any Rules nor modified the Utah Rules of Professional Conduct to address Internet Advertising.  However, the Bar's Ethics Advisory Opinion Committee has issued an Opinion on the subject.  To access Opinion No. 97-10,
Click Here.

Vermont

The Vermont Bar Association Ethics Committee addresses Advertising Requirement issues.   In 1997, two Opinions (DR 2103 and DR 2104) dealing with the Internet exclusively were reported.  To read these Opinions, Click Here.

Virginia

Information regarding Internet Advertising is not yet available from the Virginia Bar Association. To view Virginia General Advertising Rules or Ethics Opinions, Click Here
.

Washington

The Washington Bar Association uses the pre-existing Rules of Professional Conduct as a guideline for Advertising on the Internet.  To view RPC Title 7,
Click Here.

West Virginia

The West Virginia Bar Association is of the opinion that the need exists for Rules that address Internet Advertising explicitly, however, current Rules of Professional Conduct provide guidance in the interim.  To access these Rules, you must be a subscriber.   To visit the West Virginia State Bar Homepage, Click Here

Wisconsin

The Wisconsin Bar Association has not adopted any Rules regarding Internet Advertising, however, General Advertising Rules do apply.
  Click Here to review these Rules.

Wyoming

The Wyoming Bar Association does not mandate any Advertising Rules specific to the Internet, however, the General Advertising Rules apply.  To view these Rules,
Click Here.

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